• Fri. May 24th, 2024

Marketing Features Of Instagram In 2021 That Will Blow Your Mind

Instagram suggested for you helps professional Marketers have gained many benefits since Instagram launched, both through its paid ad functionality as well as its organic posts. Here are some of the most important features of Instagram for marketers.

Advantages of Insta Visual Aids

Suggested for you Instagram has many advantages on top of other social media platforms is its visual nature. If you have a business that has an advantage from the design of your product or if you have a favor that has a clearly noticeable end conclusion, Instagram is the really best platform to showcase that content.

Establishing a program previous to diving right into a new social media platform, no matter how well it works for everyone else’s business, will stay you concentrated on your goals and — most importantly — your audience.

Video feature on Instagram

Suggested for you Instagram application allows video posting that is similar to regular photo posts, except they let you upload videos up to 60 seconds long. The post can be filtered, captioned, and tagged with your location before sharing it. The engagement rate of video posts on Instagram is higher than the engagement rate of photos.

The new Instagram algorithm determines whether to show your post based on engagement with your posts, which is huge for brands who are looking to win.

Live video features on Instagram

What makes Instagram Live videos different from Instagram videos? Because, well, they are actually live streaming. 

  • Wherever you go live, you send your followers a push notification and also to instagram suggested friends.
  • live, and they can comment or like the video live as it plays.
  • After your stream ends (it does not stay in your account), your followers are able to watch it again.

Marketers can build brand transparency and authenticity in this way – both of which have become increasingly important since Instagram’s latest algorithm update. Interface Accountancy Services Limited


The Instagram TV app allows users to upload videos that are up to an hour long – like a TV episode. Over 80% of businesses are using video marketing, so this is good news for content creators who are into video content – one of the fastest growing trends in content marketing.

“Instagram suggested for you” pops up a notification when a new video is shared through IGTV, giving marketers the ability to share longer video content.

Higher Click-through Rate with Instagram Ads

The other essential Instagram features for marketers: Convert existing posts into ads. previously, you couldn’t create an ad from an existing post unless you tapped the Promote button in the app. Now, businesses can turn their organic posts into ads on Facebook. Here are a few tips on what organic posts are worth paying to promote:

  • Consider your most popular posts – these are likely the most engaging posts that your audience is engaging with the most for whatever reason.
  • If you’re running engagement ads, consider running your organic posts as engagement ads.

This guide on creating Instagram/Facebook ads within the Ads Manager for check out. Ads on Instagram will be managed within Facebook’s Ad Manager, since Facebook owns Instagram suggested for you.