Visibility is essential, neglect it and your whole struggle will be of no use. No one can notice the product unless it has something unique that could draw the attention of the audience. Therefore, grabbing attention is obligatory.
If you are new to the bakery world and facing issues relevant to the packaging of your bakery edibles such as cookie boxes with window, all you have to do is to explore and look for better packaging options. Moreover, above all, to sustain the delicacy of bakery edibles such as cookies, they need delicate yet appealing custom cookie boxes to project your commitment and love for them as you are investing your energy, time, and money to make them look perfect and delicious.
As bakery items are necessary for special occasions, they tend to be the focus of everyone’s taste buds, hence in recent years, custom bakery boxes have become a standard.
According to American research, 72% of consumers in the United States of America state that their purchasing decisions are greatly influenced by the type of packaging. Hence, it is imperative to explore and look out for effective packaging options for your bakery business.
Let’s see how to optimize the display of your bakery edibles to stand unique with custom bakery boxes :
Green Packaging
Since the PVC film days, flexible packaging has been the only accessible and sustainable option for manufacturers of any kind. With advancements in new materials of polyolefin, it’s now possible to dye, cut, design, and print that stands out, in most cases, more effectively than glass and corrugated packaging while touching an eco-friendly approach.
In 2017 and 2018, packaging trends reveal that biodegradable packaging materials are developing as an essential field. Hence, characteristics such as biodegradability have been known to make an outstanding impact on the purchasing decisions of consumers.
Last Minute Decisions
A common misstep many businesses take is keeping their packaging choices at the end of the production process. This is what can lead to clunky, large, and costly packaging due to budget or time constraints to process, design, and approve. It may seem obvious, but product packaging should be front of mind.
Begin with a brainstormed list of your design preferences and put them into life at the onset of the product’s initiation. Plan the packaging cost, how much of the space your product will need on the shelf, and how spacious your in-house production should be. Develop a focused yet clear plan for the information required for the labeling, designing, and packaging.
Sculpt Brand Story With Engraved Or Embossed Logo
The engraved or an embossed logo can develop a 3D or a prominent effect on the bakery’s important mark which makes it catchy. It develops a unique dimension and luxurious touch to bakery packaging including cake boxes, and cookie boxes. Developing an impressive outlook of the custom bakery packaging makes the consumers’ experience memorable which not only convinces them to purchase but also leads the prospect into a long-term customer.
Minimize Labels
An effective option for bakery businesses looking to retroactively replan their product packaging for cost-effectiveness is shifting to printed packaging instead of labels. Stick-on labels are designed and bought along with the packaging materials initially, flaring up the costs including shipping off the label itself.
Therefore, printing the preferred label directly onto the packaging material cuts one long step out of the production altogether and tends to be cost-effective. This will further reduce the production time. This relates to the point one of this article by pacing up the biodegradable impact, as well.
Gather Required Information
Focus on the price fluctuations of the materials you intend to use for packaging your bakery edibles. Polyolefin and cardstock costs, for instance, can change monthly and depend on your bulk and when you may need to refill can have a huge influence on your packaging budget.
Consider pricing fluctuations of the required material and the available storage and buy in bulk when it’s possible to gain the best princess and manage your packaging budget easily. Another friendly tip is to explore and contract with a supplier you can have faith in, someone who will pay attention to these things so that you don’t need to.
Pay Attention to Colours!
As suggested by many researchers, color can have a huge impact on humans in the field of marketing. So, colors play an essential role in the packaging of your bakery business.
Consider the required color for your packaging design and the type of bakery edible you are intending to offer. Does the bister’s back of your custom bakery boxes need 4 to 5 colors to deliver the proper message? White and black print tends to be more cost-effective than the color print and can cut your packaging expenses considering your output.
Other than going simple with colors, you may be able to cut costs and run efficiently with a basic design too. Some packaging trends indicate simplicity and minimalism as a wheel in purchasing decisions of consumers.
Evaluate your packaging decisions
You have some good ideas and a proper packaging plan for a bakery business, now it’s time to evaluate your choices to ensure that you’re moving the right way.
There are several things you need to consider such as “is it obvious what your edible is?”, “does the packaging honestly represent your edibles?” “What would this packaging look like in 3D?” or “is your design and packaging versatile/reusable?”
These are the questions you must pose when evaluating the packaging that would help you in maintaining a long-term impact on your consumer through your packaging.
Wrap it up!
Packaging your bakery edibles can get tough due to their delicacy, however, there is nothing impossible. All you need to do is to stick around your goals such as your budgetary and designing plans including some other factors. Don’t forget to ensure that you have developed custom bakery boxes that can stand out and bring you regular customers.